Friday, March 21, 2008

U.S. boxart for Wii Fit celebrates diversity

The final package design for Nintendo's Wii Fit bundle (game and the Balance Board) does, in fact, feature diversity through not only the ethnic backgrounds of each individual on the cover, but also through their age, and even down to the different play styles one can enjoy Wii Fit with. It's a celebration of individuality and, also, a smart way to market a product.

It just shows people, predominantly displayed as they participate in the activities the bundle offers. Nothing to read, nothing to think about, just a visual representation of what you're in for should you sign up. It's a good way to sell it to the mass-market crowd that the Wii has been such a success with.

[Via NeoGAF] Thanks!
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